Billboard Advertisement: The design for this billboard poster tries to create a shock effect to get the viewer interested, whilst also trying to keep the message short so the viewer, likely viewing the billboard from a car, does not have to spend much time looking away from the road.

Print Ad: Keeping a clean design, this print-out ad attempts to arrest the viewer through typographical placement to quickly inform the viewer with as little words as possible.

The design attempts to pop out to the viewer to briefly inform the viewer by arresting their attention through shocking images of deformed objects that would disrupt a person’s stereotype of a perfectly formed food item.